A Simple Formula for Writing Kick-Ass Blog Titles

Look, I said ass.

And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content.

They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

And download this free report for even more data-backed tips on writing awesome titles and headlines.

A Foolproof Formula for Writing Clickable Blog Titles & Headlines

1) Start with a working title.

Before you get into the nitty-gritty of coming up with a perfect title, start with a rough draft: your working title.

What's a working title, exactly? A lot of people confuse working titles with topics. Let's clear that up.

Topics are very general and could yield several different blog posts. Think "raising healthy kids" and "kitchen storage." A writer might look at either of those topics and choose to take them in very, very different directions.

A working title, on the other hand, is very specific and guides the creation of a single blog post. For example, from the topic "raising healthy kids," you could derive the following working titles:

• "How the Right Nutrition Can Strengthen Your Kids' Bones"
• "A Parent's Guide to Promoting Your Child's Social, Emotional, and Behavioral Well-Being"
• "X Recipes for Quick & Healthy Dinners Your Teenagers Will Gobble Up"

See how different and specific each of those is?

That's what makes them working titles instead of overarching topics. It's also worth noting that none of those titles are perfect -- they should just be specific enough to guide your blog post. (We'll worry about making it clickable and search-friendly later.)

For the sake of this post, let's say we've decided that our working title is "X B2B Companies Using Facebook in Cool Ways."

Read More Here - http://blog.hubspot.com/marketing/a-simple-formula-for-writing-kick-ass-titles-ht

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